Amazon Ads "All That, For This?". Directors Ian Pons Jewell & Jara Moravec / Prodco. DP Mauro Chiarello. Editor Tobias Suhm / The Den Editorial.
We worked with Amazon to launch a new look for their advertising platform by creating an ad about the process of making an ad (super meta!). This involved developing a fake beverage product (Cheri) and designing a proprietary bottle and logo.
We shot this in Barcelona over 5 days and delivered all versions three weeks later. We finished a :60, :30, and various shorter versions and cut downs.
This film needed to be developed and trans-created for 7x different countries and 5x different languages. This meant that majority of the UI screens, supers, and subtitles needed to be adjusted for every market, which was an extremely complex process on a short timeline.