Biofreeze "Cool the Pain". Director Trey Edward Shults / RESET Content. DP Adam Newport-Berra. Editor Mikkel EG Nielsen / RPS.
I produced a series of films for Biofreeze that sought to personify the pain dedicated athletes experience and subsequently work so hard to evade. Directed by Trey Edward Shults (Waves, It Comes at Night) and shot by Adam Newport-Berra (Last Black Man in San Francisco), all of these films were shot in one take to create as visceral and hyper-real of a moment as possible