Shop with Google "Holiday" ft. Charli XCX and Troye Sivan. Director Aidan Zamiri / Object & Animal. DP Ben Carey. Editor Neal Armstrong.
We worked with Google, Charli XCX, and Troye Sivan to create a holiday campaign aimed at promoting Google Shopping for the upcoming holiday season.
These films were created in just under 8 days, from script development to production. A key factor to pulling this off was working with Director Aidan Zamiri and his team of collaborators; all of whom worked with Charli on most of her music video work in 2024 - including 360 and Guess. This created a shorthand that allowed us to make creative and production decisions quickly and with trust from everyone on all sides.
This campaign rolled out across all streaming platforms and social, and included a series of social teaser assets leading up to the launch to help draw attention. The launch coincided with Charli hosting and performing on SNL during the same weekend.